The fast growth of a Miami high-tech limo service that includes personal security
On November 14th, some of the biggest names in the Latin entertainment world gathered at Miami’s Kaseya Center for the 25th Latin Grammys by The Latin Recording Academy®. The star-studded event featured icons like Mr. 305 himself (Pitbull), Brazilian pop sensation Anitta, the legendary Marc Anthony, Spanish-Argentine singer Nathy Peluso, and Puerto Rican artist Myke Towers. With such an extraordinary concentration of star power in one room, a natural question arises: How did everyone get there safely and seamlessly? Uber is most likely not an option when you’re a renowned superstar. The answer lies in drvn, a premier executive car service that played a critical role behind the scenes.
Founded in 2011 in Miami, drvn has become a premier executive car service for corporations and individuals across the Western Hemisphere. Its involvement in the Latin Grammys showcased its ability to manage high-end transportation for high-profile artists, executives, and VIP attendees through its contract with TelevisaUnivision.
drvn’s expertise extends well beyond prominent events in Miami. The company has provided transportation for global heavyweights that include pop icon Beyoncé, senior executives from Big Four accounting firms and major software companies, sports players and organizations, and government officials from Latin America.
Operating in over 200 markets in the U.S., Latin America, and Europe, drvn offers a range of services tailored to the needs of clients. The company can provide armored cars with security, accommodate large corporate groups with buses, organize transportation for cruise line passengers directly from the dock, or arrange two-to-three-hour drives to neighboring cities if a short-haul flight gets canceled.
While not exactly an on-demand service like Uber, Joseph Keith, Director of Revenue at drvn, says that with two-hour’s notice, a ride can usually be arranged. The company finds drivers through its local networks, chauffeurs who have previously been vetted with a series of specifications to drive for drvn. “Of course, we do background checks on the chauffeur. We also check the VIN number and license plate of the car. All of our vehicles must be three years or newer, and drivers must submit updated photos every six months. All drivers are also bilingual, speaking at least English and the local language,” says Keith.
drvn prides itself on security and cutting-edge technology, leveraging AI to create the most efficient routes and dynamically adapt to traffic conditions. Their platform also offers real-time passenger tracking, enabling travel agents and managers to stay informed throughout the journey.
In terms of security, drvn’s platform is ISO 27001 certified and has passed the NIST 800-171 assessment, ensuring that personal information is securely managed, particularly for LATAM travel. Passenger data is encrypted within drvn’s system to prevent unauthorized disclosure. For added protection, drvn integrates WhatsApp into its certified platform, allowing secure communication with international clients. The company uses a “One Number” system, masking both the passenger’s and driver’s phone numbers for calls, texts, and WhatsApp interactions. After the ride, the connection is severed, ensuring no ongoing communication between parties.
Currently, Keith says the company handles about 4,000 rides a month and has experienced steady growth, averaging a 45 to 60 percent increase each year for the past five years – a result, in part, of the COVID-19 pandemic. He also says that drvn is in the process of forming partnerships with private yacht and jet charters, for seamless land, sea, and air service.
