Miami-based Influur is building a global platform to streamline influencer marketing, using AI and fintech innovations
On a recent sunny Miami morning, Alessandra Angelini was buzzing with excitement. The co-founder and CEO of Influur has just closed a $10 million Series A funding round, marking another milestone in her journey to reshape how influencers and brands collaborate. From its origins as a pandemic-born idea to its position as a rising player in Miami’s tech ecosystem, Influur is a unique reflection of the city’s dynamic blend of creativity, technology, and entrepreneurial spirit.
CHANGING TRADITIONAL INFLUENCER MARKETING
Founded in 2021, Influur was born from a simple yet glaring problem. One of Angelini’s co-founders, a growing influencer, struggled to secure brand deals despite gaining millions of TikTok followers monthly. “We saw this gap in the market and wanted to close it,” Angelini explains. That gap was the lack of a professional platform to efficiently connect influencers with brands.
Influur has since grown into a global marketplace, boasting a vibrant community of influencers and a robust client roster that includes Fortune 1000 brands. Its core value proposition lies in its speed and performance: two critical pain points in traditional influencer marketing.
The company’s marketplace model generates revenue by charging brands a service fee for transactions. A recently launched subscription offering, Influur Premium, provides influencers with advanced analytics, growth tools, and access to exclusive brand opportunities. For $30 a month, subscribers can land coveted gigs like partnerships with global brands at events such as Formula One and music concerts.
Angelini attributes much of Influur’s success to its Miami roots. “Miami is a perfect hub for connecting the U.S. and Latin America,” she says, highlighting how brands on both sides of the border use Influur to expand their reach. With the city ranking as the third-largest influencer market in the U.S., Influur is positioned to leverage Miami’s tech momentum and cultural vibrancy.
AI is another cornerstone of Influur’s growth strategy. By analyzing thousands of past transactions, the platform uses proprietary algorithms to predict campaign performance and pricing, ensuring brands get maximum value from influencer partnerships. This technology, combined with Influur’s human touch, allows the platform to deliver results faster than traditional agencies.
The company is also exploring fintech capabilities. “Creators trust us more than local banks,” Angelini shares, referencing Influur’s in-app wallets where influencers store their earnings. The vision? To transform Influur into a financial hub for creators, offering timely payments and potential banking services tailored to their unique needs.
SCALING FOR INFLUENCERS
Looking ahead, Influur is focused on scaling its operations. With a team of nearly 100 employees, 20 based in Miami, the company plans to expand its workforce by 30 percent by year’s end. (Influur’s other employees are based in Brazil, Mexico, Colombia, Venezuela, New York, and Silicon Valley). Angelini is also excited about launching a desktop version of the platform to further streamline the user experience for brands.
As Influur continues to grow, Angelini remains driven by the vision that first inspired the company: empowering creators to thrive in a rapidly evolving digital landscape. “When I see the demos of what we’re building, it’s clear that we’re solving real problems for both influencers and brands,” she says.
